Post by account_disabled on Dec 19, 2023 4:31:27 GMT -5
COVID crisis; secondly on the mode of presence and participation of students (face-to-face / remote) and finally on the digital presence of the school. This last point covers a very wide diversity of themes: recruitment of candidates, brand awareness, international influence, relations with stakeholders, partnerships, 100% online training (Masters and MBA online for example), financial resources, etc. In terms of education, digitizing a training catalog is a significant investment. A program is not a full online Mooc but a full online distance learning or a hybrid format. Educational pathways must therefore be revisited and enriched with services in order to maintain the school’s level of excellence.
For students, the experience should be similar to face-to-face. All of this requires substantial Email Data resources, both from a technological point of view and through the essential presence of program managers in order to be able to immediately deal with IT/technological unforeseen events. The premises and in particular the rooms must also be equipped with cutting-edge technologists allowing the proper deployment of hybrid formats without losing any of the quality of the student experience. Digital applied to business school marketing The digital presence to market yourself, promote your brand, shine, is becoming a truly strategic issue. “It’s no longer a question of ensuring a presence at a trade show in Shanghai, we know how to do that,” a director of a Top 15 school confided to a headhunter.
We find, on the online market of business schools, market situations comparable to those of other sectors such as insurance, telecoms, energy or even automobiles. As I have had the opportunity to show in previous publications, from one economic sector to another, the fundamental axes of the digital strategies of the different players are very similar and the differentiation in terms of attractiveness is essentially based on the basis of offline notoriety. The majority of online strategies that we observe are in fact push marketing strategies where most of the time it involves promoting your brand through all possible channels (articles, videos, social networks, advertisements, etc.). It is indeed an essential basis of a digital strategy. We do not build on unstable fundamentals.
For students, the experience should be similar to face-to-face. All of this requires substantial Email Data resources, both from a technological point of view and through the essential presence of program managers in order to be able to immediately deal with IT/technological unforeseen events. The premises and in particular the rooms must also be equipped with cutting-edge technologists allowing the proper deployment of hybrid formats without losing any of the quality of the student experience. Digital applied to business school marketing The digital presence to market yourself, promote your brand, shine, is becoming a truly strategic issue. “It’s no longer a question of ensuring a presence at a trade show in Shanghai, we know how to do that,” a director of a Top 15 school confided to a headhunter.
We find, on the online market of business schools, market situations comparable to those of other sectors such as insurance, telecoms, energy or even automobiles. As I have had the opportunity to show in previous publications, from one economic sector to another, the fundamental axes of the digital strategies of the different players are very similar and the differentiation in terms of attractiveness is essentially based on the basis of offline notoriety. The majority of online strategies that we observe are in fact push marketing strategies where most of the time it involves promoting your brand through all possible channels (articles, videos, social networks, advertisements, etc.). It is indeed an essential basis of a digital strategy. We do not build on unstable fundamentals.