Post by lizaseo11 on Nov 9, 2024 22:59:43 GMT -5
In 2018, marketers are making more and more efforts to win the attention of an audience that has become much more selective. This means that you can no longer rely on old and proven marketing strategies to improve conversion on a blog - you need to look for new ways to retain your audience instead.
If you notice stagnation in your website conversion, it's time to rethink your strategy to increase conversion and continue growing your business.
Make sure you use the following 5 tips to increase conversions on your blog.
1. Get to know your audience better
One of the most obvious elements of improving conversion is narrowly targeting the audience you want to attract and convert into your customers.
Are you producing dozens of articles a week, but you don't see good user interaction with the materials and don't notice any traffic growth? One possible reason is that you have chosen your audience incorrectly.
Knowing your audience well - their needs, interests, pain points and wants - allows you to create hyper-personalized content, which in turn has a positive impact on conversion.
Research shows that personalization can increase ROI by 5-8x, yet 85% of marketers in the study say their audience segmentation is very general or non-existent.
Here are some tips to improve your audience engagement:
Call people by name. A study by Brain shopify website design Research showed a significant increase in brain activity when people’s names were mentioned. Statista showed that email open rates increased by 5% when the recipient’s name was used.
Create custom content. Information about previous purchases, clicks, and site behavior will allow you to create content created specifically for a specific group of users.
A good example of the implementation of these recommendations is the online magazine The Point, launched by the job search service rabota.ua.
Based on the visitor's data (who he is, why he registered on the site, what he was looking for, etc.), an email newsletter is sent with articles that are suitable for his interests:
Work
2. CTA buttons
Visiting your blog and reading the articles on it does not automatically convert the reader into a client. And it is on the blog that CTA buttons appear, which help future clients find the necessary information or perform the necessary action.
When creating CTA buttons, you should keep three main elements in mind:
Visibility. CTA buttons won’t be effective if the user can’t see them. Some recommend placing them at the top, since 80% of users don’t scroll down the page. However, a ContentVerve study shows that placing CTAs in the bottom half of the screen next to motivational information increases conversion by 300%.
Content. Your CTA should contain short, clear and motivating content that will encourage users to perform the target action. When creating a CTA button and developing its content, ask yourself two questions: what do you want the user to do, and why should they do it?
Accompanying elements. For example, reviews and social proof of authority can increase conversion by 70% . High-quality and relevant photos strengthen the CTA, and the right headlines direct users’ actions.
3. Improve the visual component
The first impression of human interaction is formed in 0.1 seconds . And twice less time ( 0.05 seconds ) is needed for the user to determine whether he will stay on this site or not.
The perception of a website visitor is influenced by many elements - colors, structure, symmetry, fonts, graphics and text.
A recent Google study shows that websites with low visual complexity and high prototypicality (how closely a site's design matches expectations for its category) are perceived as the most attractive by users.
In other words, a familiar design, a pleasant visual component that matches the niche, can attract users much more than an unusual design and unusual layout.
The researchers also found that it only takes 2.6 seconds for a user to explore the main areas of a website. However, users spend the longest time looking at the logo (6.48 seconds), navigation (6.44 seconds), home page (5.94 seconds) and content (5.25 seconds).
4. Connect to social networks
You will probably say: my business is already on social networks!
In this case, we are not just talking about the brand's presence on social networks, but using the latest tools on your blog.
So, social media apps aren’t just used to connect with friends. Smart marketers know that:
Facebook Messenger is used by 1.3 billion people every month.
More than 2 billion business-to-customer messages are created on Facebook Messenger every month .
WhatsApp has over 1 billion monthly users who send 55 billion messages every day.
These statistics show the growing popularity of social networks and instant messengers among both ordinary users and businesses.
Such applications should be used to improve personalization and interaction with users. Thus, 46% of users prefer to communicate with a company via messengers, and about 50% of users prefer to communicate with a business via correspondence rather than via a contact phone number. In summary, these opportunities should be used to improve conversion.
5. Using AI and chatbots
The growing level of technology allows for more and more new opportunities to improve conversion. These include AI and chatbots.
AI is becoming increasingly important in marketing. It can analyze user actions and understand how they make purchases and what decisions they make when they take certain actions.
According to Gartner , in 2020 (a little more than a year from now), 25% of operations in customer support and customer service will be allocated to VCA (Virtual Customer Assistant) - virtual assistants or chatbots.
Chatbots allow instant, real-time communication with site users, 24 hours a day. They can answer questions, recommend products or services, and request emails for additional information.
According to marketers' estimates, the use of chatbots will reduce companies' costs by 8 billion per year , starting in 2020.
These same technologies can be implemented on online store blogs, improving user interaction with information on the site.
Conclusion
Creating content that will attract users is not as difficult as converting those users into customers. We hope that the above five steps will allow you to improve your blog conversion and increase the number of customers.
If you notice stagnation in your website conversion, it's time to rethink your strategy to increase conversion and continue growing your business.
Make sure you use the following 5 tips to increase conversions on your blog.
1. Get to know your audience better
One of the most obvious elements of improving conversion is narrowly targeting the audience you want to attract and convert into your customers.
Are you producing dozens of articles a week, but you don't see good user interaction with the materials and don't notice any traffic growth? One possible reason is that you have chosen your audience incorrectly.
Knowing your audience well - their needs, interests, pain points and wants - allows you to create hyper-personalized content, which in turn has a positive impact on conversion.
Research shows that personalization can increase ROI by 5-8x, yet 85% of marketers in the study say their audience segmentation is very general or non-existent.
Here are some tips to improve your audience engagement:
Call people by name. A study by Brain shopify website design Research showed a significant increase in brain activity when people’s names were mentioned. Statista showed that email open rates increased by 5% when the recipient’s name was used.
Create custom content. Information about previous purchases, clicks, and site behavior will allow you to create content created specifically for a specific group of users.
A good example of the implementation of these recommendations is the online magazine The Point, launched by the job search service rabota.ua.
Based on the visitor's data (who he is, why he registered on the site, what he was looking for, etc.), an email newsletter is sent with articles that are suitable for his interests:
Work
2. CTA buttons
Visiting your blog and reading the articles on it does not automatically convert the reader into a client. And it is on the blog that CTA buttons appear, which help future clients find the necessary information or perform the necessary action.
When creating CTA buttons, you should keep three main elements in mind:
Visibility. CTA buttons won’t be effective if the user can’t see them. Some recommend placing them at the top, since 80% of users don’t scroll down the page. However, a ContentVerve study shows that placing CTAs in the bottom half of the screen next to motivational information increases conversion by 300%.
Content. Your CTA should contain short, clear and motivating content that will encourage users to perform the target action. When creating a CTA button and developing its content, ask yourself two questions: what do you want the user to do, and why should they do it?
Accompanying elements. For example, reviews and social proof of authority can increase conversion by 70% . High-quality and relevant photos strengthen the CTA, and the right headlines direct users’ actions.
3. Improve the visual component
The first impression of human interaction is formed in 0.1 seconds . And twice less time ( 0.05 seconds ) is needed for the user to determine whether he will stay on this site or not.
The perception of a website visitor is influenced by many elements - colors, structure, symmetry, fonts, graphics and text.
A recent Google study shows that websites with low visual complexity and high prototypicality (how closely a site's design matches expectations for its category) are perceived as the most attractive by users.
In other words, a familiar design, a pleasant visual component that matches the niche, can attract users much more than an unusual design and unusual layout.
The researchers also found that it only takes 2.6 seconds for a user to explore the main areas of a website. However, users spend the longest time looking at the logo (6.48 seconds), navigation (6.44 seconds), home page (5.94 seconds) and content (5.25 seconds).
4. Connect to social networks
You will probably say: my business is already on social networks!
In this case, we are not just talking about the brand's presence on social networks, but using the latest tools on your blog.
So, social media apps aren’t just used to connect with friends. Smart marketers know that:
Facebook Messenger is used by 1.3 billion people every month.
More than 2 billion business-to-customer messages are created on Facebook Messenger every month .
WhatsApp has over 1 billion monthly users who send 55 billion messages every day.
These statistics show the growing popularity of social networks and instant messengers among both ordinary users and businesses.
Such applications should be used to improve personalization and interaction with users. Thus, 46% of users prefer to communicate with a company via messengers, and about 50% of users prefer to communicate with a business via correspondence rather than via a contact phone number. In summary, these opportunities should be used to improve conversion.
5. Using AI and chatbots
The growing level of technology allows for more and more new opportunities to improve conversion. These include AI and chatbots.
AI is becoming increasingly important in marketing. It can analyze user actions and understand how they make purchases and what decisions they make when they take certain actions.
According to Gartner , in 2020 (a little more than a year from now), 25% of operations in customer support and customer service will be allocated to VCA (Virtual Customer Assistant) - virtual assistants or chatbots.
Chatbots allow instant, real-time communication with site users, 24 hours a day. They can answer questions, recommend products or services, and request emails for additional information.
According to marketers' estimates, the use of chatbots will reduce companies' costs by 8 billion per year , starting in 2020.
These same technologies can be implemented on online store blogs, improving user interaction with information on the site.
Conclusion
Creating content that will attract users is not as difficult as converting those users into customers. We hope that the above five steps will allow you to improve your blog conversion and increase the number of customers.