Post by account_disabled on Dec 21, 2023 1:10:32 GMT -5
In the Czech Republic, Instagram is still somewhat on the fringes of marketers' and companies' interest. When asked why they don't use it yet, the majority would probably answer that they do know about it, but there is a small target group and they don't see a significant benefit in joining this network. I think it's a shame. Who can we find on Instagram? According to the statistics of the Obrazení.cz project , which monitors Czech and Slovak Instagram, we currently have over 77 thousand users. However, according to the author of the project, Josef Šlerka, there are actually up to 200,000 Czech and Slovak users on Instagram .
And what do we know about C Level Executive List them, for example? 90% are aged 15-30 balanced proportion of men and women mostly from bigger cities users are active and like to show off Own a quality smartphone image Instagram has over 200 million mobile users worldwide Why use contests when working on Instagram When entering Instagram, brands will mainly struggle with the question of where to get relevant followers , for whom they would create content and with whom they would communicate. This is the ideal task for competitions - let the user take a picture with your product, in a place or during a chosen activity. They tag the photo with your #hashtag and that's it. There is nothing more to it than choosing the appropriate mechanics for selecting winners, for example, a combination of "likes" and an expert jury, and the awareness of your Instagram account begins to grow.
But even if you don't want to run a business account , you can use Instagram to run contests. An example is our client Allianz pojišťovna , which runs its competition on the website FocenoMobilem.cz . Users have the task of uploading photos with the hashtag #allianznacesty by 8/14 , the best ones according to users' votes will then receive valuable non-material prizes. image Instagram competition of Allianz pojišťovna These contests are primarily aimed at building brand awareness , as contest entries with the company's hashtag will be seen by all users who follow the given contestant. According to data from Obrazení.cz, half of the users have more than 74 followers , even with the involvement of several hundred users, the total reach can reach thousands of users.
And what do we know about C Level Executive List them, for example? 90% are aged 15-30 balanced proportion of men and women mostly from bigger cities users are active and like to show off Own a quality smartphone image Instagram has over 200 million mobile users worldwide Why use contests when working on Instagram When entering Instagram, brands will mainly struggle with the question of where to get relevant followers , for whom they would create content and with whom they would communicate. This is the ideal task for competitions - let the user take a picture with your product, in a place or during a chosen activity. They tag the photo with your #hashtag and that's it. There is nothing more to it than choosing the appropriate mechanics for selecting winners, for example, a combination of "likes" and an expert jury, and the awareness of your Instagram account begins to grow.
But even if you don't want to run a business account , you can use Instagram to run contests. An example is our client Allianz pojišťovna , which runs its competition on the website FocenoMobilem.cz . Users have the task of uploading photos with the hashtag #allianznacesty by 8/14 , the best ones according to users' votes will then receive valuable non-material prizes. image Instagram competition of Allianz pojišťovna These contests are primarily aimed at building brand awareness , as contest entries with the company's hashtag will be seen by all users who follow the given contestant. According to data from Obrazení.cz, half of the users have more than 74 followers , even with the involvement of several hundred users, the total reach can reach thousands of users.