Post by mdkabila on Mar 10, 2024 23:29:43 GMT -5
We can talk about it in a more or less practical way, preferring the more creative aspect or the more technical one, but undoubtedly we are passionate about digital marketing for hotels with only one goal in mind: to generate more revenue directly from the official website. More than a goal, let's say that we are, rightly, obsessed with it. Unlike most online purchases, however, the transaction between a customer and an establishment does not end with a simple booking .
For this reason it is legitimate to ask ourselves Denmark Phone Number how the dynamics of uspelling really work: when to approach the customer with additional proposals to maximize revenue and increase the level of customer satisfaction? Upsell during or after booking? According to the findings of 80 DAYS , an official hotel website tends to have an average conversion rate ranging between 0.4% and 2.0%, while an average booking engine typically converts around 4%. Many of our clients have significantly better results, but the numbers offered by the study are quite realistic.
The first thought would be to approach customers during the booking, given that they are already ready for conversion, perhaps for fear of dispersing them at the end of the process. Instead, according to research by Oaky , preparing post-booking upselling strategies have a higher conversion rate of 8.23% . According to Oaky, this may be because upsell emails sent before the stay may contain more specific and attractive services and offers for the customer. In our opinion, however, it depends a lot on the dilution of the investment over time and on the perception of value , especially when it comes to room upgrades.
For this reason it is legitimate to ask ourselves Denmark Phone Number how the dynamics of uspelling really work: when to approach the customer with additional proposals to maximize revenue and increase the level of customer satisfaction? Upsell during or after booking? According to the findings of 80 DAYS , an official hotel website tends to have an average conversion rate ranging between 0.4% and 2.0%, while an average booking engine typically converts around 4%. Many of our clients have significantly better results, but the numbers offered by the study are quite realistic.
The first thought would be to approach customers during the booking, given that they are already ready for conversion, perhaps for fear of dispersing them at the end of the process. Instead, according to research by Oaky , preparing post-booking upselling strategies have a higher conversion rate of 8.23% . According to Oaky, this may be because upsell emails sent before the stay may contain more specific and attractive services and offers for the customer. In our opinion, however, it depends a lot on the dilution of the investment over time and on the perception of value , especially when it comes to room upgrades.