Post by account_disabled on Mar 7, 2024 1:31:00 GMT -5
Being able to give a personality and a voice to your brand is therefore fundamental, but how best to do it? Jung's archetypes to give personality to a brand What are Jungian Archetypes and how to choose them; brand reputation, brand image; how to give personality and voice to a brand In psychology, Carl Gustav Jung , in the book "The archetypes of the collective unconscious", was the first to give a definition of archetypal images to represent behavioral and psychological clusters of mankind. And since marketing and psychology are two disciplines that often collaborate with each other, these psychological facets were subsequently reused to allow.
After becoming self-aware, a brand should be able to form its Brazil Phone Number personality based on the 12 archetypes identified by Jung. These are defined by the psychologist himself as activators of emotions and are in turn divided into four fundamental human emotions: stability, independence, change and belonging. The Louis case To give a practical example, I quote Louis - a place with three locations (Udine, Pordenone and Trieste) which by playing with the personality of the "Prankster" has been able to distinguish itself from its other competitors and create a deeper bond with its customers or potential customers.
The Louis brand personality case In fact, he uses an irreverent and joking tone of voice, which never takes himself seriously and uses it on all the touchpoints in which he is present: social media, website and newsletter. In addition to this, he managed to weave a communication that is independent of the product, trying to represent the mood of his ideal customer through images. Some might think "what a cry", but in reality this is precisely the effect sought by the brand itself: seeking a breaking point with what is considered "normal" by stirring up spirits. If you can't understand this subtle ironic line, it means that Louis is not the right brand for you.
After becoming self-aware, a brand should be able to form its Brazil Phone Number personality based on the 12 archetypes identified by Jung. These are defined by the psychologist himself as activators of emotions and are in turn divided into four fundamental human emotions: stability, independence, change and belonging. The Louis case To give a practical example, I quote Louis - a place with three locations (Udine, Pordenone and Trieste) which by playing with the personality of the "Prankster" has been able to distinguish itself from its other competitors and create a deeper bond with its customers or potential customers.
The Louis brand personality case In fact, he uses an irreverent and joking tone of voice, which never takes himself seriously and uses it on all the touchpoints in which he is present: social media, website and newsletter. In addition to this, he managed to weave a communication that is independent of the product, trying to represent the mood of his ideal customer through images. Some might think "what a cry", but in reality this is precisely the effect sought by the brand itself: seeking a breaking point with what is considered "normal" by stirring up spirits. If you can't understand this subtle ironic line, it means that Louis is not the right brand for you.